THE Mandalorian - the child AR
This is the way
I am a huge star wars fan and this a was a dream realized.
I worked with the great folks at Lucasfilm, ILMxLAB, and Disney to bring the child to an immersive experience that all people with compatible smartphones could experience directly through Google Search.
Collaborated closely with partners to ensure all assets were approved by all internal and external stakeholders, and led internal development in preparing the assets to real-time AR specifications.
I was also responsible for creating assets that would be displayed in search image results to trigger the AR experience, marketing images for branded ads, and final deployment of delivery on Google systems.
Below is a capture of the experience running on a Pixel 3 in real time.
OK Google, Show me the child
This video shows the whole UX flow from search query to AR experience.
The experience is available to try on Android or Google app on iOS when searching for the child - Try it for yourself!
Press
It’s been a big year for AR in Search and we were able to get a lot of press coverage of the release:
CNET: Baby Yoda is the latest Google AR object you can add to your home
The Verge: Baby Yoda can live on your desk thanks to AR and Google Search
Lifehacker: Put a Virtual Baby Grogu in Your Home
Engadget: Google adds 'The Mandalorian's' Grogu as a 3D object on Search
9to5Google: Grogu from ‘The Mandalorian’ is Google Search’s latest AR object
Techcrunch: Googling for ‘Baby Yoda’ will bring him into your living room via augmented reality
Also syndicated on Yahoo News
Mashable India: Google Search Now Lets You Summon 3D Baby Yoda To Your Living Room
Android Police: Baby Yoda in AR is just a Google search away
Android Central: The Mandalorian: How to bring The Child into your home with Google AR
SlashGear: Google Search adds Baby Yoda 3D model with AR experience
XDA Developers: Baby Yoda can live in AR at your place, with Google Search
Pocket-lint: Baby Yoda in 3D added to Google Search
Creative Bloq: You need to experience Google's AR Baby Yoda right now
Tech Times: Baby Yoda 3D Google: How to Activate on Your Smartphone for AR Experience
Laughing Place: See Grogu in 3D & Augmented Reality Thanks to Google
Tech Advisor: How to get 3D photos of The Mandalorian’s Baby Yoda using Google AR
inews.co.uk: Grogu: How to see Baby Yoda in 3D on Google Search – and other new AR features to explore
MobileSyrup: Google adds 3D model of The Mandalorian’s Baby Yoda to Search
INQUIRER.net: Google’s latest AR object brings ‘The Mandalorian’ star Grogu into your home
Republic World: Grogu The Child Added In Google Search: How To View Baby Yoda In 3D
Next Reality: Welcome Baby Yoda into Your Personal Space with Google Search AR